Carrie Underwood’s “The Champion” Gets Super “Super Bowl Bump”

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Carrie Underwood’s “The Champion” Gets Super “Super Bowl Bump”

by Jim Casey | @TheJimCasey  |  February 7, 2018

Advertisers aren’t the only ones that can get a huge sales bump via their Super Bowl spots—artists Carrie Underwood and halftime performer Justin Timberlake got a boost on Super Bowl Sunday, too.

Justin performed a medley of some of his biggest hits, including “Cry Me a River” and “Rock Your Body.” Justin’s song catalog copped a sales bump of 36,100 downloads compared to totals from the previous day, according to Nielsen Music. Justin’s “Can’t Stop the Feeling” had the biggest surge, moving nearly 8,000 units more on Super Bowl Sunday than the previous day.

Carrie, on the other hand, kicked off the Super Bowl TV broadcast with the debut of her new video for “The Champion,” which featured Ludacris.

After earning nearly 2,900 downloads on Saturday, Feb. 3, “The Champion” netted 16,000 downloads on Super Bowl Sunday, up 444 percent from the previous day.

The television sales bump could continue for Carrie—NBC will also incorporate “The Champion” into its coverage of the 2018 Olympic Winter Games, which begin on Feb. 9.

Watch the video for “The Champion” below.

photo by Jason Simanek

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